Presumably, it takes intelligence to become rich, which is what makes it so mystifying to me that so many “luxury products” are things that only swollen-tongued mooncalves would actually buy. Take, for instance, Gresso’s custom iPhone, which costs $30,000, and tries to justify that with three in-laid clocks with ten year time reserves apiece… despite the fact that if you just turn it on, the iPhone has an infinitely more accurate clock for as many time zones as you care to throw at it. Oh, there’s also the ubiquitous slathering of Swarovski crystals, if crushed glass floats your boat. Horf.
John Brownlee is a writer for Fast Company, and a contributing writer here at CoM. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.
